It’s how you treat people. It always has been and always will be. I know I leave every customer with a positive experience everytime I ship them a bobblehead they’ve purchased. Whether it’s throwing in some stickers, excellent packaging, a business card holder, you name it. Leave the person feeling that they’ve won and they always come back. Word of mouth is the most important factor in becoming successful. Leave that person feeling good about their experience and your trademark will speak for itself.