There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
People who own businesses need to realize this. You do one bad thing or make the customer have a bad experience and he or she will walk. They’ll go somewhere else and spend their money. How many times have you been to a restaurant and hated it? Will you go back? Of course not! And this applies to your business. Remember that.