When things are going good, you gotta know when to drop the hammer. Push the petal to the metal. Strike when the iron is hot. If your company is doing well never ever settle. Pound it and keep going with new ideas and new forms how to create wealth. Being stagnant will only make people get complacent and stop buying your product. Always push more and more and more as other competitors will catch up and bury you. When shit is going well for you DROP THE HAMMER!